Digital Marketing Basics
Digital marketing has been around for years and is now a common tool for eCommerce merchants. But it's also a huge industry, with billions of dollars spent on digital marketing every year. If you're wondering where to start, this blog is for you. Digital marketing is the process of influencing people to take action. The most common form of digital marketing is advertising, but this is only the beginning. Digital marketing can also take the form of SEO, PPC, social media, email marketing, and web analytics. AdWords, Facebook, Google Analytics, Google Adwords, Google Blog search, Instagram, LinkedIn, Twitter, Yelp. Everyone uses digital marketing. Whether you're a CEO who needs to be seen on the web, planning a digital marketing campaign to help your fledgling business or someone who just wants to stay on top of things, knowing the basics of digital marketing can help you take your social marketing to the next level. For those of you who, like me, don't spend a lot of t...