Email Marketing - A Definitive Guide
Email marketing is a type of Digital Marketing that uses the mass distribution of email messages, typically from a list of customers or prospects, to promote a product or service. In most cases, the email messages are sent from an email service provider, such as a web-based email service, a hosted service, or software as a service (SaaS) platform. Email marketing is a popular form of email promotion. Email remains one of the most effective and cost-effective ways for businesses to reach their prospects and encourage them to engage with their products and services. With an email marketing provider, you can monitor and measure the effectiveness of your campaigns and control your daily email marketing. Best Practices The best practices of email marketing are constantly changing. Early on, email marketing was a simple form of communication that was hard to ignore. With the advent of the Internet, email marketing took on a whole new meaning. With email marketing, you can send targeted...