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Digital Marketing Basics

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Digital marketing has been around for years and is now a common tool for eCommerce merchants. But it's also a huge industry, with billions of dollars spent on digital marketing every year. If you're wondering where to start, this blog is for you. Digital marketing is the process of influencing people to take action. The most common form of digital marketing is advertising, but this is only the beginning. Digital marketing can also take the form of SEO, PPC, social media, email marketing, and web analytics. AdWords, Facebook, Google Analytics, Google Adwords, Google Blog search, Instagram, LinkedIn, Twitter, Yelp. Everyone uses digital marketing. Whether you're a CEO who needs to be seen on the web, planning a digital marketing campaign to help your fledgling business or someone who just wants to stay on top of things, knowing the basics of digital marketing can help you take your social marketing to the next level. For those of you who, like me, don't spend a lot of t...
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Email Marketing - A Definitive Guide

 Email marketing is a type of Digital Marketing that uses the mass distribution of email messages, typically from a list of customers or prospects, to promote a product or service. In most cases, the email messages are sent from an email service provider, such as a web-based email service, a hosted service, or software as a service (SaaS) platform. Email marketing is a popular form of email promotion. Email remains one of the most effective and cost-effective ways for businesses to reach their prospects and encourage them to engage with their products and services. With an email marketing provider, you can monitor and measure the effectiveness of your campaigns and control your daily email marketing. Best Practices The best practices of email marketing are constantly changing. Early on, email marketing was a simple form of communication that was hard to ignore. With the advent of the Internet, email marketing took on a whole new meaning. With email marketing, you can send targeted...